The number of total podcasts online has now hit the 2 million mark - after just passing ONE million last year. Only a third have put out content in the last 90 days. Wanna stand out? Good audio, good content, get to the point.
Nielsen says podcast audiences are getting diverse and there could be some great advertising opportunities in the space: https://www.nielsen.com/us/en/insights/report/2021/podcasting-today/
BetterHelp still #1 at $4.3 million spent on podcasts in February.
That's good because another study says people aren't ready to pay for podcasts - so revenue would have to come from advertisers: https://variety.com/vip/most-podcast-listeners-still-lukewarm-on-paying-for-podcasts-data-suggests-1234934767/
New group measures how polarizing podcasts are. Just because you CAN say it doesn't mean you SHOULD! :) https://variety.com/2021/tv/news/podcasting-advertising-media-roundtable-1234932495/
Spotify tweaking its interface to help you find podcasts based on previous listening: https://podcastbusinessjournal.com/spotify-just-made-your-podcast-life-easier
Captions in Podcasts on Desktop Chrome Browser: https://www.theverge.com/2021/3/17/22337074/chrome-real-time-live-captions-audio-accessibility
(via Podcast Business Journal) Does being a podcaster help your chances of getting a job? Ginni Sarawati writes in Vault: https://www.vault.com/blogs/workplace-issues/how-podcasting-boosts-your-chances-of-getting-hired
Signal Hill Insights has looked at Clubhouse, finding that its users are mainly men 35 and under (article via PodNews): https://signalhillinsights.com/whos-in-the-clubhouse/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2021-03-25
As always, if I can help you create, or improve your existing podcast. Find me online:
Or email me: jag@jaginderoit.com
Welcome in. I am Jon JAG Gay. The number of total podcasts online has now hit the 2 million Mark. When the younger Jay Lewis, after passing just 1 million last year, 2 million podcasts can be intimidating if you're starting, but just keep in mind only a third have put out content in the last 90 days.
So you want to stand out. Same rules apply. Have good quality audio, have good content. Get to the point, don't spend a whole bunch of time beating around the Bush and saying, hello, when you start tell the audience what they're going to hear right out of the gate. Even for me, I realized that a 25 second intro was excessive.
So I chopped it down to 15 seconds, little change, but 10 seconds less of intro before you have to get to the content and people have very limited attention spans. Nielsen has a new study out there saying that podcast audiences are now getting more diverse and there could be some great advertising opportunities in the space that study is linked to today's show notes, one company that is taking that advice to heart, the mental health app, better help.
They are the number one podcast advertiser for the month of February $4.3 million spent. And given how events have been over the last year plus. Mental health is something we all need to be concerned about and talking about. It's good that there's a push for advertising and podcasting because another study this from variety says that people aren't quite ready to pay for podcasts.
Lukewarm is the actual word that they used. So revenue air go would have to come from advertisers. I always say that your podcast should be more of a marketing tool for yourself than a revenue opportunity and others that I respect in the business say you've really got to be at it for a year and holding it, your show.
In most cases, before you try to make money off of it, also be aware of what you say in a podcast. The old adage is true, just because you can say it doesn't mean you should. There is a new group that measures just how polarizing mostly politically podcasts are and whether advertisers should stay away from them.
That article also from variety, LinkedIn today's show notes. In terms of the podcast you X the user experience, Spotify is tweaking its interface to help you find your podcasts and stuff. You liked easier based on what you've listened to previously. And this is interesting. Google Chrome is now supporting captions in podcasts.
Now the majority of podcast listening is done on apps, but for those that listen on the web. You can actually turn on captions in Rome and get captions on your screen. As the podcast plays. If you're listening in the Google Chrome browser, a word of warning, I tried it earlier today and it was actually on as I was recording a podcast at the client.
So if you turn it on for podcasts, it's going to be on for any audio you play in Google. So word of warning there. Podcast business journal, linked to a nice article about whether or not being a podcaster can help your chances of landing a job, a writer named Jenny several. I think I'm pronouncing that right.
Wrote a nice blog on vault.com saying there are four things about podcasting that can help you land a job for skills. One. It highlights and increases your communication skills. Being a podcaster too helps build your personal brand three, showcases your expertise in a particular area and four expands your technical skills.
So being a podcast, or if you're looking for a gig might be very helpful. Finally, I've been talking a lot about clubhouse in the last couple of weeks. A website name is signal Hill looked at clubhouse and found that its users largely are men 35. And under that article in today's show notes via pod news.
It seems to my limited experience of clubhouse, that those numbers might be spot on mainly men, mainly 35 and under, but again, very curious to see if this audio only app takes off and the various competition that's coming around for it. I hope you enjoy today's show as always stay healthy, stay safe. And hopefully for another week, I can say, let's go orange! Later.